‘Depend Us In’, geared toward mobilizing residents to behave on local weather change was launched by actors Priyanka Chopra and Chris Hemsworth on the TED Countdown. Lintas Stay, the digital-first inventive PR company of MullenLowe Lintas Group, supported the launch of the worldwide initiative in India via a digitally-driven and influencer-led outreach throughout the nation.
“This pandemic has led individuals to reset their priorities and everybody is much extra aware of points just like the setting.”
Amidst the COVID-19 pandemic, local weather change continues to be a chief concern throughout the globe and the ‘Depend Us In’ marketing campaign promotes the concept that particular person motion could make a major impression. With that assumption as a spine, Lintas Stay created an influencer-led technique to generate widespread visibility for the ‘Depend Us In’ marketing campaign in India.
“Local weather change is already ravaging our lives, our communities, and our livelihoods,” stated Dia Mirza who’s championing the Depend Us In marketing campaign and is a UN Setting’s Goodwill Ambassador for India. “It’s as much as us to reply to what we see round us. We’re not powerless. We will shield what we love from the worst impacts of local weather change if we act boldly and urgently. I’m committing to put on garments that final and name on residents throughout India to take steps in their very own lives too.”
A various group of actors, superstar stylists, entrepreneurs, eco-conscious vogue designers, musicians, local weather warriors, nutritionists, and editors who’ve all beforehand been vocal about sustainability and have already taken steps of their particular person capability had been referred to as upon.
Introductions with key celebrities, influencers, and entrepreneurs had been made with the main focus to drive conversations in the direction of impactful long-term associations. ‘Depend Us In’ achieved a possible attain of 6.1 million throughout digital and social media channels.
“This pandemic has led individuals to reset their priorities and everybody is much extra aware of points just like the setting,” stated Ameer Ismail, President, Lintas Stay on the collaboration.
“It’s an honor to affiliate with causes which have a deep social impression and Lintas Stay is proud to have supported the launch of an inspiring international motion reminiscent of Depend Us In that urges people to take easy however efficient steps in the direction of local weather change. In right this moment’s hyperconnected world, we perceive the significance of driving conversations which can be dwell through credible consultants throughout industries.”
“We’ve got lower than a decade to do what science reveals is important – halving emissions by 2030,” stated Christiana Figueres, former UN Local weather Chief, who oversaw the supply of the landmark Paris Settlement on Local weather Change. “It’s fully attainable to vary our economic system from burn and destroy to rebuild and regenerate. Local weather change impacts us all proper now, and all of us have company in tackling it earlier than it’s too late.”