The final 6 months noticed an unimaginable upheaval the place the style circuit was nearly turned on its head in the course of the quarantine. Right here’s a roundup!
Wow, what an unimaginable tilt-a-whirl six months. It felt like a curler coaster that we didn’t keep in mind getting in line for however we’re simply going with the circulation (and low key ready for it to complete). Life took a sudden flip and we have been launched to a brand new regular. The arrival of a world pandemic, which everyone knows as COVID-19 actually put plenty of issues in perspective. Whereas we noticed the economic system faltering and industries actually doing essentially the most to maintain issues afloat, we additionally noticed a newly strengthened sense of neighborhood. And never simply amongst folks, however amongst organisations.
The novel coronavirus put the style trade on an unpaid sabbatical. There wasn’t any celeb-spotting, new collections have been placed on maintain and MAJOR trend occasions have been cancelled. Sustainability turned some extent of debate, a severe world dialogue. For all intents and functions, the style trade and fraternity have been going to be taking a deep look into every thing they’ve performed via this time, and actually consider what’s necessary for them by way of creativity, and in addition their carbon footprint.
It wasn’t all dangerous. Each human turned a content material creator, beautician, stylist and chef via this era at house. The capability of a inventive thoughts to precise itself when the pressures of the “exterior world” was taken away, was astounding! Anyway as we set foot into the NEW half 12 months of 2020 or season 2 as most are calling it, right here’s a glance again (and a click on again) at some massive moments that basically re-arranged the face of the trade and even the content material matrix.
Black Lives Matter
The unjust demise of George Floyd by a few American law enforcement officials introduced forth a large uproar within the nation and even globally. We noticed that regardless of the world being progressive, there was loads occurring beneath the hood. Huge manufacturers bought known as in query and surprisingly (not) they didn’t actually have a solution.
A significant magnificence conglomerate bought called out for their hypocrisy when they shared posts supporting the BLM movement. This resulted in them making a major change to their best-selling product. However was “honest” change and can it’s sufficient? We are going to allow you to determine that. Our jaws dropped as we realised a LOT of our favourite brands and companies had a history of racism. A model called out a brand for their hypocrisy as they had condoned/covered up racist behaviour in the past. Boho clothes model additionally bought known as out for anti-Black discriminations when some interns came forward and exposed the truth. Many BIG luxury stores got looted amid the protests, however designer Marc Jacobs was not outranged, he simply stated that the lives misplaced may by no means get replaced.
Plenty of magnificence manufacturers like Rihanna’s Fenty, Clinique and Urban Decay got here ahead to assist the motion. British fashion designer, Victoria Beckham believes that the fashion industry has a big role to play in the Black Lives Matter movement. Globally customers began getting extra conscious and determined to advertise and assist black-owned companies much more.
The assault on unrealistic magnificence requirements
The aftermath of the BLM motion introduced on a blatant assault on the unrealistic magnificence requirements and uncovered plenty of publications for his or her confused messaging. A leading publication was called out for using actors of Asian descent as props on the cover. This uncovered plenty of anti-race behaviour via the many years as varied staff of color got here ahead, for which the editor issued an apology. A significant magnificence and life-style product firm determined to stop selling fairness creams in Asia and the Middle East. The facility of the folks and true voices is simply unfathomable!
Cancelled occasions
The MET Gala 2020 and Cannes Film Festival, that are trend’s largest occasions and spectacles in the summertime stood cancelled and postponed respectively. However that didn’t cease our favorite Bollywood and Hollywood superstars from dressing up for the event at home.
The Men’s Fashion Week in London and Paris was also cancelled. Milan and Paris Fashion weeks had a brand new calendar in 2020 and Gucci decided to go seasonless and promote sustainability. A couple of other big brands followed suit as nicely.
Different Highlights
Like we talked about earlier, the pandemic led to a powerful sense of neighborhood with major brands globally supporting the frontline workers and the economy by manufacturing masks and other necessities. Face time photoshoots and digital self-shot covers became a newfound trend within the new regular. We appeared into how fashion labels were handling the pandemic and in addition heard about big brands shutting down stores amongst different issues. Lastly, we noticed your favorite Bollywood, Hollywood and British Royalty turning into hairdressers via the pandemic.
To maintain the spirits up at house and hold the love for trend and elegance alive, we noticed the appearance of many challenges just like the #quarantinepillowchallenge, the #passthebrush challenge and the #paperbag challenge.
All in all, there have been main modifications and it doesn’t appear like the trade will return to the best way it was. Is sustainability lastly right here to remain? Will quick trend stop to exist for good? Will every thing go digital? Solely time will inform.
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