The lingerie model’s mother or father firm L Manufacturers confirmed the extravaganza can be not be going forward, with its chief finance officer saying the agency wanted to “evolve” its advertising and marketing technique.
TV rankings had been step by step diminishing and final yr’s present attracted the bottom viewership since its inception. It had additionally confronted growing criticism over an alleged lack of variety on the runway.
The present featured among the world’s prime supermodels sporting jewel-encrusted bras and angel wings.
Information of the 2019 occasion’s cancellation was confirmed on Thursday, months after the Australian mannequin and Victoria’s Secret Angel Shanina Shaik advised the Each day Telegraph it will not be going forward.
In an earnings name with buyers, L Manufacturers chief monetary officer Stuart Burgdoerfer mentioned: “We predict it is essential to evolve the advertising and marketing of Victoria’s Secret.
“It was a vital a part of the model constructing of this enterprise and was an essential facet of the model and a exceptional advertising and marketing achievement.
“We’re determining tips on how to advance the positioning of the model and finest talk that to clients.”
The information comes amid declining gross sales for the Victoria’s Secret model.
The style present, which launched in 1995, was as soon as a significant popular culture occasion and at its peak was watched by hundreds of thousands of viewers every year.
Nevertheless, final yr it fell to its lowest rankings ever and the present had began to draw criticism, with allegations it was sexist and outdated.
There was a livid response to a 2108 interview with Ed Razek, then the chief advertising and marketing officer at L Manufacturers, who steered “transsexual” fashions shouldn’t be a part of the occasion as a result of “the present is a fantasy”.
“It is a 42-minute leisure particular. That is what it’s,” he advised Vogue. Mr Razek later apologised for the feedback and left the corporate earlier this yr.
Fashions – identified within the context of the present as “Angels” – who’ve taken half within the occasion through the years embrace a who’s who of the style world.
Tyra Banks, Heidi Klum, Adriana Lima, Alessandra Ambrosio, Miranda Kerr and Gigi Hadid have all appeared.