Westinghouse has launched a model marketing campaign titled ‘Now You Can’ by way of Connecting Plots, to pitch product improvements within the main home equipment class.
The marketing campaign appears to be like to “break class conventions with a singular, stylized visible language and by telling buyer tales via the eyes of fascinating characters who ‘can now’ (because of Westinghouse), get the job executed faster and extra effectively within the kitchen,” mentioned a launch.
“In 2020, the trendy kitchen is for extra than simply cooking,” mentioned Richelle Barker, advertising and marketing director, Electrolux Group. “From entertaining guests, to household meals and serving to youngsters with homework, it actually is the multi-functional coronary heart of the house. It’s essential that the kitchen works virtually and visually since we spend a lot time there.
“The brand new Westinghouse vary will make day by day life a bit of simpler, providing improvements for dwelling cooks, as we encourage folks to prepare dinner at dwelling with their households. We’re excited to be rolling out one thing that makes Westinghouse stand out and is designed with households in thoughts.”
Credit
Electrolux Group – Westinghouse
Advertising and marketing Director: Richelle Barker
Senior Model Supervisor: Karen Nguyen
Model Supervisor: Jessica Baird
Company: Connecting Plots
Managing Director: Tom Phillips
Technique Director: Annabelle Rogers
Account Director: Gemma Barr
Inventive Accomplice: Dave Jansen
Inventive Administrators: Paul Bennell and Jen Barnett
Manufacturing: Infinity Squared
Director: Daniel Reisinger
Manufacturing Director: Melanie Reardon
Manufacturing Designer: Michael Worth
Casting Director: Stevie Ray
Photographer: Billy Plummer
Sound: Honeymill
Media: PHD
PR: Hausmann
Digital: Orchard